Former Seahawks head coach Mike Holmgren is out as president of the Cleveland Browns, the second time Holmgren has lost his dream job of running an NFL franchise. Holmgren received the news Tuesday after the 32 league owners unanimously approved Jimmy Haslam III’s $1 billion purchase of the Browns from Randy Lerner.

Upon assuming ownership, Haslam named former Philadelphia Eagles president Joe Banner as Cleveland’s chief executive officer. That move will take effect Oct. 25. Holmgren will remain with the franchise through the end of the season to assist in the transition.

The Browns, the last team to win a game this season, are 10-28 since Lerner hired Holmgren in 2010.

After Holmgren led the Green Bay Packers to the 1996 NFL title and lost the Super Bowl in 1997, he departed Green Bay and joined the Seahawks in 1999 primarily because he had an opportunity run the franchise. He simultaneously served as a team vice-president, general manager and head coach in Seattle. Six years later, Holmgren was forced to give up his front office duties and instructed to concentrate on coaching, which he did reluctantly.

Holmgren coached the Seahawks to division titles in 1999, 2004-07. He coached the Seahawks in Super Bowl XL, a loss to the Pittsburgh Steelers. Holmgren resigned from the Seahawks following a 4-12 season in 2008, sat out 2009 and joined the Browns in 2010.

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