Find SPNW in this month’s Seattle Business Mag

No longer born in America is the child so naïve as to believe that big-time college sports is anything less than an entertainment business empire astride the fruited plain, swollen with endless hours of TV time, million-dollar salaries, billion-dollar deals, and a steady flow of scandal and litigation. Ever more perfunctory is its relationship with the universities that spawned the colossus.

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